Alright, now I know what you’re thinking: “of course you think I should blog for my business, blog writing is one of the services you offer” [*insert eye roll here*]. But no really, I’ve had to answer this question myself. What is the benefit of writing long-form content several times a month if most people seem to be more attracted to video content on other platforms?
Here’s the thing though, if you want to pull in an audience to your own platform (i.e. your website with your domain in the event social media should lose your content and followers), you’ll want to post blogs at least once a month. This effort will keep traffic going to your website where you share more in-depth information about your brand/business and yourself. Think of it as your complete introduction to your audience.
If writing isn’t your forte, you can try writing shorter blog posts at around 250-500 words to get started. I’ve found that if you write about something you know or at least have interest in, the words will begin to flow with ease. Just open a Google Doc (or a notepad, if you’re more pen-and-paper than digital) and get to drafting and crafting content. You can go back and edit later. Just begin with the end in mind. What is it that you want to communicate to your audience?
Writing is a muscle that gets stronger each time you use it. As you write, you’ll begin to uncover more research that you can pull into your business to become more of an expert in your field. If you don’t know where to begin, search online for common topics in your niche, or write from the heart on important information in your niche.
Should blog writing prove to be too time consuming for you, it is one of the services I offer. I would love to assist you with bringing life to your website with words that convey your brand in the best light. From there, you can repurpose your blog copy into short-form content on other platforms. Keep reading to find out just how beneficial blog posts can be for your business.
Blog posts allow you to work smarter and not harder.
Blogs are long-form-content, meaning that most blogs are at least 750-1,000 words long and explore topics in detail. Blog posts can easily be transformed into several pieces of short-form content like Instagram posts and reels, Pinterest pins, infographics, quotes and even newsletters. You can rework your text from blog posts and present that information in new ways online to reach your audience on multiple platforms. In this way, you do the heavy lifting first with writing the detailed blog post that lives on your website and then pull out quotes and info from that post to share elsewhere as well.
Blog posts set you up as a thought leader in your field/niche.
When it comes to building a brand, credibility is always the name of the game. The more you cover topics that are meaningful to your audience, the more your perspective will be appreciated. When people are directed to your website, your blogs will give your brand a unique voice to an otherwise standard website. Your target audience will be able to identify with your content when it is strategic and focused on what they care about. Your audience will also be more likely to return to your website and read your advice and expertise time and time again.
Blog posts help pull in potential clients.
Posts that are searchable through SEO keywords and descriptive content help to increase your visibility online. Whether through the blog itself or the short-form content created from the posts, your audience will have a better chance of finding you the more you share about your work and business. Your posts can also be shared on other social platforms so that more people have a chance of finding your content.
There are still people who enjoy blogs. As you build your brand, work on adding in blog posts that you can use in multiple ways, saving you time and energy that you can pour into other areas of your business. Your voice is what your field/niche needs. Whether your writing style is conversational or informational, your words will give your audience an opportunity to get to know you. In this way, you will be able to build trust and rapport with those looking for your services.
If you blog for your business, what kind of content do you write about? Let me know in the comments.