You are the Brand: From Mama to Mompreneur
When it comes to putting all you have to offer in your business, it can be easy to try to separate yourself from the process. You may want to do this for privacy reasons, or because you don’t feel that it’s appropriate to present your personality in the services you offer. However, that may be what’s missing from the messaging you put out to potential clients or followers of your work.
I’ve definitely been guilty of this. I mean, what does my view on motherhood have to do with my copywriting offerings? The short answer is…EVERYTHING! My ability to navigate the professional space is only strengthened by my capacity to show up as a mama everyday. Both experiences equip me with the tools I need to successfully run a business and help others share the stories of their business as well. Those experiences also make you relatable.
Your story connects you to your people.
The audience you’re trying to reach may resonate more with your business if they can relate to who you are. Just think about the brands that you support. You probably trust the brand based on your ability to see yourself as part of the brand. For example, I work with other mompreneurs to craft content that represents their brands. My motherhood journey only strengthens that connection when I share my experiences as a fellow mom running a business. You don’t have to divulge more than you’re comfortable with. After all, I consider myself a private person. However, a little bit of commonality can go a long way when it comes to reaching the people you were meant to reach.
Your unique experience helps you stand out among the competition.
Whether you’re a mom of one or many, your skillset as a manager of your household can easily be applied to your business. Perhaps, so easily that you don’t even notice that you have valuable skills as a mom. You no doubt are reliable and accountable to little ones (or big kids) screaming your name at all hours of the day. Even if your children are grown, that skillset is something that never leaves you. Use that as fuel to your confidence tank. You can do hard things with ease.
You can leverage all of your skills at once.
From every business call to every completed project, you are able to work with clients without having to hide a major part of who you are. There’s a popular quote that women are expected to “work as if they don’t have children and raise children as if they don’t work.” As a business owner, you have the opportunity to set the tone and show up as a full person: a wife, a mom, an artist, a writer…whatever you bring to the table is what sets you apart from the rest because of your unique perspective and experiences.
Regardless of how long it may have taken you to start the business or the amount of attempts you’ve made to get it right, just know that it all can be used for your success. As it says in Romans 8:28, all things work together…
If you are a mama turned mompreneur, what has the journey been like for you? Let me know below.